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July 29, 2014

How Much Are Mortgage Lenders Spending on Consumer Ads?

By Sherry Muolo

According to research from the Consumer Financial Protection Bureau, all financial service companies spend $17 billion each year trying to reach consumers.

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Poll

With originations expected to drop in 2018, will your shop turn to non-QM/non-prime mortgage products as a way to bolster volumes?

Yes, definitely. We’re planning a launch.

33%

No. It’s still difficult compliance/regulatory-wise.

20%

Maybe. It’s under consideration.

33%

Not now. But things could change as 2018 progresses.

13%