Last week, the CFPB brought an enforcement action against Zero Parallel, an online lead aggregator based in Glendale, CA, for allegedly steering consumers toward lenders who offered illegal or unlicensed loans that were void in the consumer’s state. According to the bureau, consumers who applied for loans through Zero Parallel’s network had no control over which lenders received their applications. “Zero Parallel regularly sold leads for consumers located in states where the resulting loan was void,” said the consumer regulator. The CFPB ordered Zero Parallel to end its alleged illegal conduct and pay a $100,000 penalty. Also, under the terms of the consent order, Zero Parallel is required to undertake reasonable efforts to ensure that loan applications it sells do ...