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Home » Mortgage Pricing Should Focus on Consumer Value
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Mortgage Pricing Should Focus on Consumer Value

October 14, 2016
Bank pricing strategies are more about responding to new product regulations, fee income and capital and liquidity standards rather than to their consumers’ view of value, according to a new Deloitte report on retail-bank pricing. The report, which attempts to make the case for value-based pricing, contends that bank pricing tactics focus primarily on costs and risks rather than on how consumers perceive and receive value. It’s...
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