Mortgage-Related Direct Mail Dropped in 2007, Offers Shift from ARMs to Fixed Rates
February 15, 2008
The number of mortgage and home-equity offers mailed to Americans dropped sharply in 2007, according to new findings from Mintel Comperemedia. Lenders sent approximately 2.6 billion direct mail pieces during the year, down 30 percent from the 3.7 billion sent...