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As existing homeowners cling to low-coupon mortgages, first-time buyers have become more than half of the purchase market. And the purchase market has become the lion's share of the originations business. For mortgage players looking to hold or grow share, it's vital to understand how to improve business among those who have never borrowed to buy a home before.
Inside Mortgage Finance’s Guide to Mortgage Lending to First-Time Homebuyers provides insight from experts across the housing market to help understand how to tweak your systems to improve your originations among mortgage neophytes.
With advice from top lenders, as well as perspectives from the servicing and real estate spaces, this guide provides a top-notch introduction to:
- What makes first-timers different from repeat buyers,
- How lenders can attract those who’ve never held a mortgage,
- What additional services lenders and servicers can provide to help would-be new borrowers become — and stay — mortgagors, and
- How to foster the relationship to increase retention.
Order and download your copy today.