Home-equity lending – the Holy Grail of mortgage cross-sell crusaders – is looking even more alluring now that the first-lien lending business is starting to cool. And even though analysts project a slowdown from the rapid growth in HEL production over the past year, they note that there is still some $11 trillion in home-equity for borrowers to tap if lenders can find the right product for them. HEL originations, both HELOCs and closed-end seconds, totaled a record $212 billion in...