Customer Retention? Try Hunting for that Elusive Bird
December 1, 2003
Purchase loan retention languishes around 7 percent, and it competes with the funeral business for low numbers in retaining customers. With the mortgage market back in more normal times, many lenders find it difficult to return to an era where they had to sweat to find home purchase borrowers. An expert says it’s time to rediscover realtors, talk to homebuyers and look for business rather than wait