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Home » Store » News » Is the Casino Story a Model For Subprime Strategy?

Is the Casino Story a Model For Subprime Strategy?

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Subprime lenders have gotten advice on public relations issues from an unusual quarter – the gaming industry. “We both face a very significant problem, a persistent negative image in the eyes of the public, constantly fanned by opponents who will bend and twist the truth to make us look worse,” said Jan Jones, senior vice president of communications and government relations for Harrah’s Entertainment in a
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