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Home » Store » IMFnews » Real Estate Agents a Factor in Homebuyer’s Choice of Lender in About One-Third of Sales

Real Estate Agents a Factor in Homebuyer’s Choice of Lender in About One-Third of Sales

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Real estate agents have significant influence when it comes to which lender a homebuyer will choose, according to new research by Campbell Surveys, based on a national survey sponsored byInside Mortgage Finance Publications. Tom Popik, research director of Campbell Surveys, said real estate agents recommend specific mortgage providers for 55 percent of their mortgage-financed transactions, on average. When agents recommend mortgage providers, homebuyers use one of the recommended mortgage providers 68 percent of the time, on average. “We can therefore impute...
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