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Home » Store » Technology » Lenders Use Data, Modeling to Reach Movers

Lenders Use Data, Modeling to Reach Movers

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Technology

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Mortgage companies are starting to use predictive modeling and better data and analytics to target homeowners who are moving with the right message at the right time in the move cycle. With the use of direct mail, companies can reach movers before they purchase a new mortgage, the thinking goes. Data and analytics company Target Data, a privately held firm based in Chicago, uses proprietary technology to aggregate housing data (more than 70 million records a week), which it uses to predict if ...
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