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Home » Store » Profitability » Mortgage Pricing Should Focus on Consumer Value

Mortgage Pricing Should Focus on Consumer Value

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Profitability

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Bank pricing strategies are more about responding to new product regulations, fee income and capital and liquidity standards rather than to their consumers’ view of value, according to a new Deloitte report on retail-bank pricing. The report, which attempts to make the case for value-based pricing, contends that bank pricing tactics focus primarily on costs and risks rather than on how consumers perceive and receive value. It’s...
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