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Home » Store » Profitability » Borrowers Look First to Lender or Broker

Borrowers Look First to Lender or Broker

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Profitability

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Home purchase borrowers, including first-time homebuyers, rely more on their lender or mortgage broker than anyone else as a source of information about mortgages, according to a new government survey on consumers’ mortgage shopping experience. Conducted by the Consumer Financial Protection Bureau, the survey found that an estimated 70 percent of home-purchase borrowers chose their lender or broker before deciding on the type of loan ...
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