With the era of “easy refinances” in the past, lenders are working to increase their purchase-mortgage originations. Industry consultants suggest focusing on lead-generation and providing value to potential borrowers as opposed to competing with other lenders based solely on interest rates. Garth Graham, head of Stratmor Group’s marketing strategy and execution practice, said lenders should use the leads and data they already have to increase purchase-mortgage originations. He noted that ...