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Home » Store » Taxable » Once Elusive Cross-Selling Opportunities Become Reality

Once Elusive Cross-Selling Opportunities Become Reality

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Taxable

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Large firms with multiple business lines are moving aggressively to mine their existing borrowers by offering must-have products and are revamping their internal workflow systems to capture such opportunities. One such lender decided to use cross-selling technology from vendor XSell in the spring and already reports a 25 percent increase in its funding rate. An executive at the firm, a top five nonprime lender, declined to be identified but told us that he expects even better...
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