Among all industries, lenders and brokers pay the most for keyword searches on the Internet and what does that get them? A Forrester Research study finds that when a borrower does use a search keyword and travels to a lender’s Web site, all they are likely to do is use the various loan and payment calculators. If a borrower wants to make a loan application, they will travel to the lender’s local branch, reported Forrester researcher Brad Strothkamp. Lenders were paying $6.49 per keyword search for mortgage related terms in April...