To motivate potential borrowers to apply over the Internet, lenders should stress the convenience of the online process, rather than solely emphasizing lower rates or easier approval, according to a new study by Jupiter Research, a financial consulting company. The firm surveyed about 500 consumers who applied for a loan online, and found that 61 percent named “saves time” or “avoids in-person visit to lender” as the best reason to apply for a mortgage loan…