While dot-coms may be getting the cold shoulder from investors, financial service firms are showing continuing interest in the start-ups. Following a recent trend of dot-com acquisitions by larger, more established financial services firms, CitiMortgage has agreed to purchase the iOwn.com web site and its related mortgage technology. With E-Trade’s recent acquisition of LoansDirect and Schwab’s significant equity stake in E-Loan, more and more financial services firms are getting involved in mortgage dot-coms.