Fannie Mae cranked up its public outreach efforts in 2003, boosting its total advertising budget by more than a third during a year marked by increased regulatory scrutiny and the threat of reform legislation. According to TNS Media Intelligence, which tracks advertising expenditures in a variety of industries, the secondary mortgage giant spent $70.4 million through four quarters of 2003. This represented a hefty 31 jump percent over Fannie’s $53.8 million in ad spending