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Home » Store » Taxable » Option One Lures Customers Back with New Bulk Strategy

Option One Lures Customers Back with New Bulk Strategy

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One of the subprime market’s top wholesale lenders is banking that a bulk purchase strategy will help lure back customers who have outgrown its product line. "It’s a rational next step for us," said Lynn Halstead, director of the acquisition division at Option One Mortgage. The newly formed unit will focus on bulk purchases of closed subprime loans, a strategy designed to complement the company’s extensive wholesale broker and flow correspondent platforms.
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