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Home » Store » News » Efficiency Becomes Bigger Issue in Soft Market

Efficiency Becomes Bigger Issue in Soft Market

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In a business dominated by a handful of super-sized national lenders and production volume in a nosedive, lenders have to pay more attention to how they compete for the dwindling pool of potential borrowers. Spending more time on acquiring industry knowledge and reaching out to customers will pump up originators' performance, according to a recent report released by Mortgage Source Success, a client acquisition and retention solution provider. "In less than a decade, mortgage loan origination in the U.S. has been turned on its head," the report said. "Not only has the economic crisis severely reduced the number and dollar-volume of originations, but...
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