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Home » Store » News » Branding and Positioning Can Lift Lenders Above the Mortgage Market’s Perceived Taint

Branding and Positioning Can Lift Lenders Above the Mortgage Market’s Perceived Taint

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The subprime mortgage debacle and publicity surrounding abusive lending practices have tainted the image of all mortgage originators, who would like to be seen as trustworthy individuals who help people achieve their dream of homeownership. A strong...
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