Some industry watchers estimate that 40-70 percent of borrowers begin their home buying process by searching for information online first. Tapping into that pool of potential customers is exactly what E-Loan has been thinking about for the past year. It was also something that RE/MAX Regional Services of Georgia wanted to do. After intensive due diligence, the Realtors approached E-Loan with a proposition to marry the firms’ plans and the lender accepted. …