Argent Mortgage is putting its branding campaign to work for its brokers with a program that allows brokers to private-label contests as a marketing tool. Launched last month, the “Big Sweeps” program allows brokers to create customizable forms and entry materials for a contest that they can offer as a promotion to would-be borrowers. The sweepstakes features three grand prizes: trips to the Inaugural Indy Grand Prix in Watkins Glen, NY, the Toyota Indy 400