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Home » Store » News » Lenders Need to Plan and Follow Through With Efforts to Serve Emerging Markets

Lenders Need to Plan and Follow Through With Efforts to Serve Emerging Markets

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Mortgage lenders that intend to bolster their profits by targeting emerging minority and immigrant borrowers need to thoroughly research and develop their business plans before launching any outreach programs, according to several industry experts. “Do it inside first, then go out and do outreach,” said Fran Clemens, senior VP for emerging markets at ABN AMRO. “The worst thing you can do is go out and say you can serve a particular community and then not…
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