Fannie Mae and Freddie Mac continued to increase their public outreach efforts during the first half of 2004, as the advertising expenses recorded for both companies jumped above last year’s already sizable numbers. According to TNS Media Intelligence, a research firm that tracks advertising spending, the two GSEs shelled out a combined $38.5 million for advertising in the first six months of 2004. That tally represents an up-tick of 7 percent from the $36.0 million the