Telemarketing is the lifeblood of many mortgage companies. But lots of lenders and mortgage brokers still depend on manual processes for their telemarketing: paper and pencil, and non-standard calling practices. That all adds up to gross inefficiencies and lost sales. Planet Mortgage Corp., a San Diego-based full-service broker, has a loan origination system that offers a seamless way to do telemarketing and get rid of the manual processes and inefficiencies.