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Home » Store » News » Home Equity Borrowers Spurn Internet Channel

Home Equity Borrowers Spurn Internet Channel

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Despite attention paid to Internet-based loan origination, the web-based channel accounts for the lowest percentage of originations for home-equity lenders relative to all other sourcing channels, according to a recent survey on home equity lending. According to the Annual Home Equity Lending Benchmark survey done by BenchMark Consulting International, the preferred channel to apply for home equity loans continues to be through the lending institution’s local branches. The survey found that more than 70 percent
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