A brisk market for subprime loans has led New Century Financial to pursue a strategy aimed at building up cash. "There is strong demand for our product, with whole loan prices remaining at very attractive levels," said Patrick Flanagan, who heads the California-based lender’s capital markets division. Flanagan said the company’s decision to pursue a "100 percent whole loan sales strategy" will help maximize cash reserves without adding any securitization residuals to the books. That’s