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Home » News » Revamped HARP Inspires Fannie Direct Marketing ‘Outreach’ to Spur More Lender Refi Business
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Revamped HARP Inspires Fannie Direct Marketing ‘Outreach’ to Spur More Lender Refi Business

May 4, 2012
In an effort to aggressively expand the recently retooled Home Affordable Refinance Program, Fannie Mae is encouraging lenders to make the most of HARP 2.0’s looser rules on marketing directly to eligible borrowers. The government-sponsored enterprise created “outreach materials” to help jump-start lenders’ marketing efforts to would-be borrowers who aren’t aware they may qualify for a HARP refinance. “Fannie Mae developed these model ‘HARP Materials’ to facilitate borrower consideration of HARP refinancing options that may be available through participating lenders and servicers...
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