Using the Internet to Generate Leads is Becoming a Norm
June 5, 2006
More lenders are turning to the Internet for borrower leads, and many are teaming with real estate agents or home listing Web sites to keep their pipeline full. One hot Internet lead generator is HouseValues.com. The home shopping site also owns lender comparison site LoanPage.com. Lead freshness prompted vendor Ellie Mae to offer a seamless integration to HouseValues’ products within its loan origination system, Encompass. …