CitiMortgage Reading the Signs of the Time, Forms An External Marketing Deal With Web Realtor
March 17, 2006
CitiMortgage has done it for the very first time. The lender has reached out and partnered with Foxtons, a real estate Web site, in its first external marketing deal in an effort to find a quality stream of highly motivated borrowers. The lender has had active internal cross-selling programs with CitiBank and SmithBarney, but the alliance with London-based Foxtons is the first with a non-Citicorp affiliate “with any kind of great vigor,” said Pablo…