Lenders Target Niche Markets with Varied Strategies, New IMF-Sponsored Study Reveals
When it comes to targeting mortgage loan product niches, savvy lenders have adopted a variety of successful strategies for boosting business while keeping costs down, according to a new Inside Mortgage Finance-sponsored survey of mortgage brokers and their views on wholesale lending. The study found that while some lenders focus on low interest rates and little else to drive their wholesale business, others rely on automation and fast service to generate volume. …