Real Estate Agents Prefer Online Platforms Over Lender Sites for Homebuyer Leads
April 14, 2016
Real estate agents find realty websites more useful in generating homebuyer leads than websites operated by mortgage lenders, according to the results of a new survey conducted by Campbell Surveys and sponsored by Inside Mortgage Finance. “Real estate information available online is causing a fundamental shift in lead sources for homebuyer agents,” said Tom Popik, research director for Campbell Surveys. “Real estate agents prefer online home-buying platforms over mortgage lenders for homebuyer leads.” An agent’s “sphere of influence/personal reputation” remains...