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Volume 2014 - Number 19

May 15, 2014

Real Estate Agents Stress Reliability When Recommending a Lender to Homebuyers

Real estate agents are more likely to recommend lenders that provide reliable preapprovals to potential homebuyers, according to a survey conducted by Campbell Surveys and sponsored by Inside Mortgage Finance. Positive interactions with real estate agents could help lenders boost business as the market has shifted toward purchase mortgages from refinances. “Real estate agents frequently recommend mortgage providers, and homebuyers frequently accept these recommendations,” said Tom Popik, research director of Campbell Surveys. The new survey of more than 2,000 real estate agents found...

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