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July 29, 2014

How Much Are Mortgage Lenders Spending on Consumer Ads?

By Sherry Muolo

According to research from the Consumer Financial Protection Bureau, all financial service companies spend $17 billion each year trying to reach consumers.

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Poll

With rates higher this year, there has been talk of lenders liberalizing their underwriting standards in an effort to increase volume and make up for lower refis.

Do you think your shop will loosen standards over the coming three months?

Yes, but not by much.
Yes, by a lot.
Yes and, heck, we may even do non-QM lending.
No, not at all.
No and we may even tighten credit.

vote to see results