Purchase-Mortgage Lending: Getting Ahead in a Post-Refi Market
An Inside Mortgage Finance Webinar
Recorded September 12, 2013
Refinance activity was starting to dry up even before mortgage interest rates started to rise. And nobody needs to be told that any mortgage market growth – and profits – going forward will depend heavily on the home-purchase sector.
Learn how to maintain and grow your originations numbers as the market transitions from a refinance to a home-purchase focus with the IMF webinar, “Purchase-Mortgage Lending: Getting Ahead in a Post-Refi Market."
As mortgage rates rise from their record lows and the pool of homeowners looking to refinance – particularly under the Home Affordable Refinance Program – is quickly drying up, some of the slack is being taken up by the growing home-purchase mortgage market. But even that sector is under pressure from investors and others using all-cash transactions to purchase homes.
The 2nd quarter of 2013 brought a 37 percent jump in purchase-money originations over the already increased 1st quarter, according to Inside Mortgage Finance. That growth trend is expected to continue for the balance of this year and there already are expectations that home-purchase mortgages will account for close to 50 percent of total originations in 2014.
But growing home-purchase mortgage volume requires different tactics, even different channels, than boosting volume in refis. Find out about this dynamic market in this recorded webinar.
You’ll hear from:
- Bill Dallas, CEO, Skyline Home Loans
- Jeff Detwiler, CEO, President and Chief Operating Officer, Long & Foster Companies and Prosperity Mortgage
- Paul Miller, Managing Director, FBR Capital Markets
- Thomas Popik, Research Director, Campbell Surveys
During the 90-minute recording, you’ll get answers to these questions:
- What can lenders do to generate more mortgage referrals from real estate agents?
- What are the best products and tactics for the first-time homebuyer market?
- How do pricing, closing speed and reliability impact your ability to land home-purchase loans?
- What changes do you need to make to your underwriting processes to improve your home-purchase originations?
- What should be on your product menu—or what is already there that needs to be better highlighted—to serve purchase-money borrowers?
- What technology should you consider adding?