B&C People Æ PCFS Mortgage Resources President Richard Gravino will appear in the first of a series of industry “visionary” ads developed by technology vendor ARC Systems. In a statement, ARC said the ad campaign will feature individuals who “understand ROI and the bottom line. They have a core trust in us, and together we have built a true partnership.” In the ad, Gravino discusses the importance of seeking new ideas, technologies and partners in