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Volume 18 - Number 15

July 25, 2014

Lenders Mum on Marketing Costs

Trying to find out how much money an individual mortgage company spends each year in marketing its products to consumers is no easy task. A quick survey of some of the nation’s largest lenders on advertising dollars conducted by Inside Mortgage Trends yielded the same exact response: “We don’t disclose that information.” Many large lenders don’t even engage in specific mortgage-related advertising, at least not on a national level. The one exception is ...

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