Guide to Mortgage Marketing Compliance

The Dodd-Frank Act gave the Consumer Financial Protection Bureau authority to take enforcement action on unfair, deceptive or abusive acts or practices, a power that is allowing the bureau to find fault with mortgage advertising and marketing—and levy huge fines—even when originators are strictly following all the tenets of the Truth in Lending Act, the Real Estate Settlement Procedures Act and the myriad of other consumer finance laws.

The bureau’s enforcement actions have prompted attorneys to advise lenders and originators to never use the word “free” in ads, posters, and telemarketing scripts; to avoid risk-based determinations when evaluating marketing choices; and to monitor all the ways consumers can complain to root out customer misunderstanding.

Learn how to promote your mortgage services without getting flagged by the CFPB for misrepresentation in Inside Mortgage Finance’s Guide to Mortgage Marketing Compliance. This report will walk you through the enforcements the CFPB and Federal Trade Commission have undertaken and the lessons to be learned from them. You’ll also get specific examples of actions to take and ones to avoid.

Partial Table of Contents

Regulatory Issues

  • Applicable Laws and Regulations
  • Communications Subject to Marketing Protections
  • Monetary Penalties
  • Disclosure Standards
  • CFPB on Telemarketing
  • One-Click Rule
  • Marketing Enforcement Trends
  • Lessons from Enforcement Actions
  • Representations to Avoid in Marketing
  • Tips for Mitigating Compliance Risk

Case Studies of Regulatory Actions

  • Advertising False Savings
  • Claims of Government Affiliation
  • Bait-and-Switch Scheme
  • Lead Generators
  • Foreclosure Relief Companies

Products are licensed for a single user. Team licensing extends your single-user license to up to 10 people in your business unit who are directly employed by the same company.

PDF Format - $329.00
Print Edition with U.S. Shipping - $329.00
Print Edition with Shipping Outside of U.S. - $379.00
Team Licensing (PDF Format) - $987.00

Please contact Customer Service if you need assistance: 1-800-570-5744

Poll

Who should make the ultimate decision in resolving the future of Fannie Mae and Freddie Mac?

Congress
FHFA
Treasury
I wish we had another option, but we don’t.

vote to see results