Sign In
Create Account
Sign Out
My Account
Cart
Inside Mortgage Finance
MBS & ABS
The GSEs
The CFPB
Mortgage Trends
FHA/VA Lending
Nonconforming Markets
Data
Subscribe to Data
Home
» Quicken’s Big Marketing Spend Boosts Return
Looking to read the full article? Subscribe today!
Quicken’s Big Marketing Spend Boosts Return
July 17, 2020
Brandon Ivey
The parent company of Quicken Loans splurged $905 million on marketing last year, helping the nonbank become the second largest mortgage lender. The firm is now ready to launch an IPO.
Inside Mortgage Trends
Earnings
Technology
Profitability
Channels
Refi Lending
Purchase this article for $55.00
Subscribe To The Newsletter
Latest Imf News
GSE Loan Limits to Increase 5.6% in 2024
Analysis: How CFPB’s Chopra Spends His Time
SEC Issues Final Rule Prohibiting Conflicts of Interest in Securitizations
Flagstar Sues Mortgage Lender Over Unpaid Warehouse Lines
More Imf News
Featured Data
Top Sellers Struggle to Increase Deliveries to the GSEs in October
Nonbanks Post Tidy Gain in Mortgage Banking Income
Retail Gains Ground in Agency Loan Sales
Bank MBS Holdings Down Across the Board in 3Q23
More Featured Data
Featured Reports
Lender Profiles 2Q23: Top 25 (PDF)
GSE Repurchase Activity: Cumulative to Second Quarter 2023 (PDF Format)
Top Mortgage Players: 2Q23 (PDF)
Mortgage Profitability Report 2Q23 (PDF)
More Latest Reports
Featured Poll
Artificial intelligence is grabbing headlines, but many in the mortgage industry aren’t yet on board. Are you thinking about deploying any AI technology soon (for example, appraisal automation, income/employment verification, compliance management)?
No, we prefer to have humans handle it all.
Yes, we’re planning to adopt some AI solutions in the coming months.
No, our short-term priorities are elsewhere.
We’ve already incorporated some AI into our processes!
View Results