Diversification, Branding, Key to Ameriquest Strategy
October 29, 2004
How did Ameriquest Mortgage grow from a relative unknown into a major subprime market powerhouse? By pursing a strategy that focuses on efficiency, diversification and aggressive branding. The rise of Ameriquest is one of the subprime market’s major stories. From an estimated $12.94 billion in originations in 2002, the California-based lender is on pace to fund more than $70 billion in loans this year. Ameriquest has also grown into a major player on the