GE Mortgage Web Platform Drives Borrowers to Lenders
February 2, 2004
As the refi market dries up, mortgage lenders are focusing more attention on the purchase money market, and mortgage insurers are coming up with more innovative products that target new homebuyers. GE Mortgage Insurance last week unveiled a web-based platform that would help drive new homebuyers to lenders, with as much as $2,000 consumer discounts and gift cards that lenders can use to entice borrowers.